SELA has worked out and launched CRM-system — innovative cloud solution for customization of sales. Segmentation of clients has occurred, which gives them the opportunity to receive personal offers and compensation bonus.
Also the corporate training program for employees (stylist, merchandiser) has launched.
In December 2015, the winner of internal contest «Miss SELA» Shakhmira Shemeleva, sales assistant from the store in the shopping mall «Gulliver», Saint-Petersburg participated in All-Russian contest «Miss Retail».
Shakhmira’s performance was so igniting and outstanding that the jury had no choice and the participant from SELA Corporation became Miss Retail titleholder.